SVÄRTAN - IKEAs new affordable designer range

Saturday, 17th September 2016

SVÄRTAN - IKEAs new affordable designer range

IKEA have just launched their latest limited edition series, SVÄRTAN. The instore display is to die for with an array of different products in the collections consisting of textiles, paper items, glassware, ceramics and metal objects designed by Swedish fashion and textile designer, Martin Bergström.  

The inspiration behind the collection by Bergström was drawn from inner-city environments of India and is full of subtle textures and abstract patterns.For all the moody hues lovers out there this collection is for you! What the black, white and shades-of-gray SVÄRTAN collection lacks in colour, it more than makes up for in pattern and texture.

Rather than focus on the vibrant colours that IKEA is known for, Bergström plays up patterns and light instead. The resulting designs are perfectly imperfect pieces you'll want to keep for years to come. I love that IKEA have developed an affordable designer range which is so unique and accessible to the everyday home!

I introduced a few pieces in my home and had a play around with styling them. What makes this small collection different from Ikea’s other products is that the items are designed to look unique. From the slightly imperfect finishes to the delicate linen, these pieces don’t scream Scandi style, which is the style my house is designed in so it was interesting to see how these pieces transitioned in. I love that these items look and feel textured and add a different dimension to my styling. I decided that the items had so much character and the unique designs really spoke for themselves that I would have a more simplistic approach to the layout. I have to say I am loving the change!

This is a beautiful affordable designer range and the collection is only available for a limited time and while stocks last – so get into Ikea quickly to avoid disappointment.

IKEA.com.au/SVARTAN

 

 

 

 

 

 



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About Bec

Welcome to Bec Marks the Spot. This is where my team and I am able to share with you everything we love in interior design, industry trends, inspirational people, beauty and fashion trends and my personal journey as a mother.

 
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